Coca Cola* Overcomes Digital Signage Hurdles with Intel® AMT over Wireless Retailers appreciate greater placement flexibility and lower installation and support costs Figure 1. Coca Cola* Wireless Digital Signage in a Convenience Store Unlike typical office buildings, most retail environments aren’t wired for universal network access. Therefore, existing LAN connections usually dictate where retailers can place intelligent systems such as point of sale (POS), kiosks, security cameras and digital signage. When a system move requires dropping a new LAN line, there are two common hurdles: an onerous approval process (IT and Facilities) and high installation costs. Looking to overcome these challenges, Coca Cola* sought a digital signage solution that would provide placement flexibility, minimize deployment effort and lower support cost. The company wanted to play advertisements near their product displays, which changes a few times a month. Whether placed in a small convenience store or a large supermarket, they have found digital signage to be a very effective promotional tool for these targets. The solution also had to be scalable in order to support a large signage rollout in stores of all sizes and with different IT infrastructure. For that reason, Coca Cola turned to YCD Multimedia* for a wireless digital signage solution based on embedded Intel® Core™ i5 processors. Walk into a typical store in Israel and you may find a display of Coca Cola products beneath digital signage playing a relevant clip promoting the special of the week, as pictured in Figure 1. What’s unique is the wireless-enabled digital signage can be located anywhere around the store, without concern about physical LAN connections. In addition, the systems are managed and fixed 1 remotely using Intel® Active Management Technology (Intel® AMT) , which can minimize costly onsite repair visits. “When retailers see the ease of deploying and supporting this digital signage solution, its “green” capabilities that save electricity and avoid printed materials, its flexibility, and the opportunity to bring sales uplift - they become much more open to experience the new, innovative solution and to put our displays in their stores.” Moshe Biton V.P. Retail Marketing Coca Cola*, Israel. CHALLENGES • Complex approval process: A new wired LAN connection for digital signage may require approval by the facilities manager, IT department and other groups. • Overall cost: Large pocket expenses, including deployment, energy and management, will deter retailers. •Few placement options: Wired networks constrain where systems can be placed in the store. SOLUTIONS •Wireless networks: No major infrastructure changes are required, which reduces the number of required approvers. •Advanced remote management: Systems can automatically shutdown during off hours, saving energy; and they can be serviced remotely, reducing support costs. • Wireless connectivity: Systems can be deployed anywhere within signal range, thereby increasing placement flexibility. Retail Embraces Wi-Fi As early adopters of Wi-Fi technology, many retailers offer Internet access via wireless hotspots, which provide their customers with an enhanced level of service. For instance, shoppers at Sam’s Club, the eighth largest retailer in the U.S., can use their Wi-Fi enabled Read the full CASE STUDY Intel® Core™ i5 Processors YCD Multimedia* Digital Signage Solution Retail Industry.